In the call this week with Stephanie Mulac – www.stephaniemulac.com - we discussed the importance of clarifying our niches. One crucial step in this process is nailing the benefits of your business, product, etc.
Many people confuse benefits and features.
Your challenge is to take a stab at one benefit you offer- something unique. If it doesn’t pass the “So What” Test, try again!
Go for it!
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